Sample Plan — Start-up Company
vision
Within the next three years, grow Healing Hands, Inc. into a $5 million annual revenue physical therapy equipment manufacturing company that specializes in producing high quality non-prescription othopeadic supplies for retail sale to physicians, chiropractors and physical therapists.
mission
Help health service professionals help their patients reduce or recover from pain more quickly!
objectives
blue dot First year revenue $1,900,000.
blue dot Achieve profit before tax of $40,000 for year ending 12/31/07.
blue dot Obtain second round financing of $1.5 million by 5/15/07.
blue dot End the year with a customer base of 150 practitioners
strategies
blue dot Concentrate on products with premium price points and above average margins for resellers.
blue dot Build network & professional relationships within medical community.
blue dot Outsource manufacture of pillow lines.
blue dot Develop professional team for production and operation of business.
blue dot Cultivate relationships with potential resellers at trade shows.
blue dot Present seminars on pain reduction at 3 major industry conferences.
plans
blue dot Develop operating budget and plans for capital needs for the business by 1/1/07.
blue dot Contact 2 potential investors with One Page Business Plan by 2/1/07.
blue dot Purchase display booth for trade shows by 2/10/07.
blue dot Display products at 4 major trade shows resulting in $500,000 in new revenue in 2007
blue dot Have production staff of 9 hired by 3/1/07.
blue dot Have total of 4 product manufacturing lines in operation by 4/1/07.
blue dot Provide samples to opinion leaders in the industry throughout the year.
  NOTE: This plan is a static sample. To see performance scorecards
and progress reports go to the System Tour

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