Sample Plan — Office Furniture Retailer
vision
Within the next three years, grow Jones Business Interiors into a $20 million company that specializes in providing competitively priced furniture with superior service to companies with 50 to 100 employees.
mission
We create innovative workspaces!
objectives
blue dot Generate sales of $11.5 million, an increase of $1 million over last year
blue dot Increase gross margin from 28% to 33%.
blue dot Increase net profit to $950,000 in 2007, and increase of 14%.
blue dot Reduce A/R to 41 days by 6/30
blue dot Increase # of orders at $100,000 level to 50% of business; $250,000 to 20% of business.
strategies
blue dot Build reputation for excellent service; become the "Nordstrom" of office furniture.
blue dot Focus on growth companies within 100 miles of office.
blue dot Target market to financial institutions, insurance & computer companies.
blue dot Keep competitive price advantage by keeping overhead low.
blue dot Sell via catalogs and not invest in showrooms or inventory.
plans
blue dot Complete revised marketing brochure & mail to existing clients Jan. 31st.
blue dot Submit 10 applications for retail and wholesale shows (2/07).
blue dot Conduct two "workspace efficiency" workshops in March
blue dot Add PC-based design and layout software by 5/31.
blue dot Complete research on two new suppliers by 6/2.
blue dot Redesign database by 7/5 to simplify direct mail process.
blue dot Conduct two "workspace efficiency" workshops in September.
  NOTE: This plan is a static sample. To see performance scorecards
and progress reports go to the System Tour

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