Sample Plan — Industrial Process Controls
vision
Within the next 3 years, build Phoenix Electronic Controls, Inc. into the premier industrial process control company in the Southwest U.S. by expanding our role from a manufacturing rep. company to a valued-added rep. firm offering complete engineering, field service, and integration services.
mission
Help clients control their industrial processes.
objectives
blue dot Achieve revenues of $8 million in 2007.
blue dot Establish significant presence in Muni market; secure Tucson Muni contract by 3/31.
blue dot Land at least 8 system projects at a minimum of $100,000 each in 2007.
blue dot Increase gross margin from 14.8% to 15.5%.
blue dot Achieve net profit of $300,000, an increase of 50% over 2006’s $200,000.
blue dot Increase sales per employee from $500,000 to $600,000.
strategies
blue dot Sell total solutions, not parts.
blue dot Implement closed-loop planning, budgeting, and performance mgt. process in 2nd Qtr.
blue dot Build value-added services capability: engineering, service, engineering integration services.
blue dot Expand market geographically into Nevada, Colorado and New Mexico.
blue dot Aggressively target Muni market & large scale processing manufacturers.
blue dot Increase margins by selling bundled parts & service.
blue dot Increase outside sales force effectiveness by strengthening sales support function.
blue dot Share growth & prosperity w/ employees through incentive & equity participation.
blue dot Develop autonomous, self-directed and controlled management team.
plans
blue dot Organize & staff sales territories; reduce discounts from 5% to 4% by 1/20.
blue dot Complete business plan for Tucson Muni contract by 2/28.
blue dot Develop marketing program for major systems sales by 3/31.
blue dot Develop incentive comp. programs for sales support & key employees by 4/1.
blue dot Hire Tech Support Mgr. & Service Group Mgr. by 6/30.
blue dot Purchase Colorado company or develop plan to expand w/ internal resources by 11/30.
blue dot Host two user seminars for key clients by 12/31.
  NOTE: This plan is a static sample. To see performance scorecards
and progress reports go to the System Tour

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