Sample Plan — Small Consulting Firm
vision
Within the next 3 years, grow CGP into a $3 million national consulting firm specializing in creative leadership development programs for Fortune 1000 companies.
mission
We help companies develop more leaders!
objectives
blue dot Increase revenue to 1.8 million in FY 2007.
blue dot Increase gross margin to 54% from 32% by 12/31/07
blue dot Earn a pretax profit of $450,000 for FY 2007.
blue dot By 12/31/07, establish a client base of at least 10 companies.
strategies
blue dot Leverage CGPs worldwide identity as entree into business consulting.
blue dot Build company awareness by networking at executive level.
blue dot Create simple, easily-produced materials from existing CGP products.
blue dot Use first clients to define product offering/build momentum.
blue dot Use a "train the trainer" approach to maximize reach in larger clients.
blue dot Create product ranges so that any business can afford a co-creative management system.
plans
blue dot Develop written marketing plan by 2/16/07.
blue dot Trademark "Core Group Process" by 4/4/07.
blue dot Publish 4 quarterly newsletters, send the first to 1500 potential clients on 3/15/07..
blue dot Deliver 5 workshops by 6/30, another 4 in Q3, and 3 in Q4 to net 4 new clients
blue dot Create high quality company brochure by 7/1/07.
blue dot Create series of four mini-books on new personnel management techniques by 12/31/07.
  NOTE: This plan is a static sample. To see performance scorecards
and progress reports go to the System Tour

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