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Within the next 3 years, grow California Knits into a creative, soul-filled enterprise that provides:
— Vibrant, unique, comfortable clothing as art for women.
— Custom design capabilities for individual clients.
— Training and mentoring of the next generation of machine knit artists.
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We provide color, light, and energizing beauty in comfortable, natural fiber clothing!
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2007 Revenue $500,000 |
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Earn profit before tax of $90,000. |
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Increase active store count to 20, an increase of
25% over 2007. |
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Outsource 50% of production by 9/31/07. |
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Add three new designs; 2 ready-to-wear, 1 gallery collectible, adding $50,000 in new sales. |
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Hold production labor to no greater than 18% of revenue |
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Attend at least six trade/trunk shows in 2007, yielding
$90,000 in incremental sales. |
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Design products with multiple price points, having affordable products available at $150 - $200. |
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Build network & professional relationships within fashion and garment industry. |
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Outsource ready-to-wear lines, reserve personal time to create one-of-a-kind garments. |
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Develop professional team for production and operation of business. |
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Cultivate relationships with upscale clients for referrals and shows. |
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Explore avenues to entertainment industry for costume and personal clients. |
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Hire interns/apprentices for in-house production and office work by 2/2. |
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Develop budget and plans for capital needs for business 2/20. |
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Submit 10 applications for retail and wholesale craft fairs 2/28. |
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Complete 2 ready-to-wear designs for show in Aspen in April. |
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Continue to send garments to consignment galleries where advantageous. |
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Attend three trunk shows: New York, Santa Fe and Carmel. |
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Present portfolio for publication in major fashion magazines by 9/30. |
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Complete redesign of display booths for 2003 fairs by November 30th. |
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© 2007
The One Page Planning and Performance Company
www.onepagebusinessplan.com |
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